Let A 5-Year Old Tell You About Successful Marketing

Things I know about marketing have come from the most bizarre places. Turns out my 5 year old knows some awesome inside tips about marketing. Plus, she has agreed to let me share them with you.

Say It Out Loud!

Do you ever notice how young kids share everything with just about everyone? Are you telling enough people about your business? Tell lots of people about your business. Not how they can purchase your new book! Tell them WHY you created what you did and why you LOVE it so much. If you are at a networking event it is best to promote your social media sites, whichever one you are the most active on, because the purpose is to make a friend - not be the annoying cheese-ball of the networking group.

Wear a look like no one else.

5 years olds dress for themselves. Period. How are you dressing your image? Are you hoping to look like everyone else with a basic third person text website, no updates on your LinkedIn page since day one of setup, bi-monthly newsletters longer than your long john underwear?

These are not you! I promise whatever the little voice inside is whispering about your business give it a chance to come out. There is no right way to be yourself.

Be Picky And Proud Of It.

Picky eaters can be such a pain in the butt, however once you know “the food list” then it is a breeze. My guess is you are not being picky enough about who you market your business to and so it is a struggle.

You must stop saying “anyone, really can purchase my coaching (or your product)”. But if you are marketing to Mr. & Mrs. Anyone they aren’t buying…ever…so stop it!

Do it Just Because You Love it.

A 5 year old spends 80% of their day doing what they love to do and look how happy they are! Decide what you LOVE to do. Not what you think will make you money. First get clear on what thrills you and fuels your soul.

Now, who out of anyone in the world would LOVE to have what you are offering? I promise there is an image of a specific character that will come to your mind. Take an hour to develop this character with pen and paper.  Be as detailed as possible, does she like coffee or tea, organic cotton or blended cloth, scary movies or comedies, etc.

Once this character has developed hire her to join your marketing team (figuratively)! Every time you have a new product or event or copy to write on your website consult your newly hired team mate. Ask her "What would you get from this?" and "Do you like what I have here for you?"

Put yourself in her shoes. What excites her? What pains and struggles does your service or product serve? How will working with you improve her quality of life? Why is your product the best choice for her problem?

"Should" is Not a Business Model.

Somewhere after 5 or 6 years old it seems people stop being as they desire and more as they "should" in the world.  Yuck (and boring too)!  Being an entrepreneur can be stressful especially if you are trying to fit into a "I should" business model. There is room for joy, excitement and silliness in your business.

Does this resonate with you? In the comments below tell me how you will be more like a 5 year old in your marketing!

Balance…it’s the other white meat

11-a-balanced-life by Americanhell.comExploring life as a mother and a business owner is a fascinating adventure.  I have thoughts racing through my mind daily about finding balance between the many responsibilities that come with these titles in my life.

And just as often there are few, if any actions which satisfy my cravings for the fairness I seek between being a great mom and a successful business owner (not to mention the handful of other hats I wear!).  To be fair I felt this as an employee when I first became a mom; however in my mind the burden of success is higher for business owners than it is for employees.

My desire is to be all I can be in both aspects of my life.  As the years go on I am questioning if this balance can be achieved! So I have decided to search for the answer to this challenge.  Where do I begin?

Be careful what you set your heart upon-- for it will surely be yours.
-James Baldwin

What is Balance? A state of equilibrium or equality of distribution.

What is equilibrium? A stable situation in which forces cancel one another.

What is force? Coerce: to cause to do through pressure or necessity, by physical, moral or intellectual means.

This would mean my desires to be a good mother require me to coerce my desires to be a successful business owner in order to achieve a state of equality between these two desires.  Perhaps it is not balance I seek.

I invested in loving my kids from the day they were born and will continue to do so, without fail, for the rest of my life. I never “balanced” my life, I “optimized” it! - Janet Hanson, Founder & CEO of 85 Broads

While googling "balance" the  majority of the links lead to art & design websites. Every piece of information regarding balance included something about symmetry and asymmetry...now I am on to something!

The Greek meaning of symmetry is to measure together.

In reference to art and math symmetry means: An exact matching of form and arrangement of parts on opposite sides of a boundary, such as a plane or line, or around a central point or axis.

Symmetry is what I am seeking- a wholeness between the opposing parts. For me that means between being a fabulous mom (part 1) and being a fabulous business woman (part 2).   However I can recognize these two parts are only a small piece of the larger picture- back to all those other titles - that creates my life.  I can see this beautiful image- like a mandala that is my life.

Can you relate to this? If so how do you define this sweet spot? Leave a comment on how you create and define "balance" between the priorities in your life.

Top 10 Twitter Apps to Monetize your Twitter Profile

Twitter is most common used social networking website in 2009. Most of the business owners and celebrities are using twitter now a day. Twitter is giving you power of communication in just using 140 characters.

Today I’m going to share most useful 10 twitter applications for monetizing your twitter profiles. With the help of this application you can boost productivity of twitter profile like automization of tweet, sending a automated DM to your new followers etc. Following are the Twitter applications:

Twitter Feed – Twitter Feed is specially designed for blogs whom are releasing their information via RSS or Atom Feed. You can also manage several Rss Feeds to automize your twitter account and it is also giving facility to post a new post at specified services at regular interval.

Tweet Deck - This desktop app helps you to update your twitter status and other social networking website like face book, My Space and Linked In. You can manage several twitter accounts easily.

Twilert – Twilert provides you with the email updates of tweets containing the product, service and about any keyword you like.

Social Oomph – Social Oomph is a twitter app which allows you to automization of your twitter account. It allows you to send a welcome DM to your new followers. You can also schedule a tweet and track your keywords with Social Oomph.

Twitter Holic – This app tell about your static like followers, friends and Top among any other twitter user in particular region.

Tweet this - This application gives you easy to share link option with your friends and followers. You can also find new followers.

Twit Pic – Twit Pic is easy to use application for sharing pictures to TwitPic from your phone, our API.

Twitter Grader – This application show power of your twitter profile. It looks on variety of factors like number of followers, power of those followers and the level to which you are engaging the community.

Mr. Tweet - This app shows best news and conversations of yours for engaging with the people.

Friend or Follow – This application allows you to find twitter name that is not following you back.

Hope these Twitter applications are help you for automization of your twitter account.

Read more: http://www.articlesbase.com/smo-articles/top-10-twitters-app-to-monetize-your-twitter-profile-1638947.html#ixzz0peUgv6G1
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