Let A 5-Year Old Tell You About Successful Marketing

Things I know about marketing have come from the most bizarre places. Turns out my 5 year old knows some awesome inside tips about marketing. Plus, she has agreed to let me share them with you.

Say It Out Loud!

Do you ever notice how young kids share everything with just about everyone? Are you telling enough people about your business? Tell lots of people about your business. Not how they can purchase your new book! Tell them WHY you created what you did and why you LOVE it so much. If you are at a networking event it is best to promote your social media sites, whichever one you are the most active on, because the purpose is to make a friend - not be the annoying cheese-ball of the networking group.

Wear a look like no one else.

5 years olds dress for themselves. Period. How are you dressing your image? Are you hoping to look like everyone else with a basic third person text website, no updates on your LinkedIn page since day one of setup, bi-monthly newsletters longer than your long john underwear?

These are not you! I promise whatever the little voice inside is whispering about your business give it a chance to come out. There is no right way to be yourself.

Be Picky And Proud Of It.

Picky eaters can be such a pain in the butt, however once you know “the food list” then it is a breeze. My guess is you are not being picky enough about who you market your business to and so it is a struggle.

You must stop saying “anyone, really can purchase my coaching (or your product)”. But if you are marketing to Mr. & Mrs. Anyone they aren’t buying…ever…so stop it!

Do it Just Because You Love it.

A 5 year old spends 80% of their day doing what they love to do and look how happy they are! Decide what you LOVE to do. Not what you think will make you money. First get clear on what thrills you and fuels your soul.

Now, who out of anyone in the world would LOVE to have what you are offering? I promise there is an image of a specific character that will come to your mind. Take an hour to develop this character with pen and paper.  Be as detailed as possible, does she like coffee or tea, organic cotton or blended cloth, scary movies or comedies, etc.

Once this character has developed hire her to join your marketing team (figuratively)! Every time you have a new product or event or copy to write on your website consult your newly hired team mate. Ask her "What would you get from this?" and "Do you like what I have here for you?"

Put yourself in her shoes. What excites her? What pains and struggles does your service or product serve? How will working with you improve her quality of life? Why is your product the best choice for her problem?

"Should" is Not a Business Model.

Somewhere after 5 or 6 years old it seems people stop being as they desire and more as they "should" in the world.  Yuck (and boring too)!  Being an entrepreneur can be stressful especially if you are trying to fit into a "I should" business model. There is room for joy, excitement and silliness in your business.

Does this resonate with you? In the comments below tell me how you will be more like a 5 year old in your marketing!

How To Make Big Bucks With Un-Boring Marketing

Does your marketing stand out? Does it have the "un-boring factor?"

Being fresh, new and exciting in your marketing is powerful. People are
busy and they simply don't have time to read or watch or listen to all the
marketing coming their way. Yet most entrepreneurs get stuck mimicking
what everyone else is doing instead of innovating.

Enter two women who are rocking the marketing scene, Marie Forleo
and Laura Roeder. Last year they had an outstanding launch of their
program, Rich Happy & Hot B-School, business school for women who
want to make it big online.  Through the use of high-value content being
delivered through entertaining videos, they put un-boring marketing to
the test. B-School enrolled over 220 members and the success stories
of their graduates are incredible.

Well, these feisty ladies are at it again with some pretty entertaining
videos and even better content. They just dropped a new movie trailer
and believe me, you'll want to check it out. Click here to see some
seriously un-boring marketing at work.

Go outside the box.

Think of how you can take ideas from other industries and make them fresh
in your industry. Laura and Marie didn't invent movie trailers but they're using
them for a product that has nothing to do with Hollywood. Using a trailer feels
fresh and exciting for online marketing.

You don't have to reinvent the wheel in order to stand out, just take ideas that
are already successful in other industries and start using them in yours. If video
isn't your thing, experiment elsewhere, just make sure no matter what you do,
it's un-boring!

What?! You said “You are one sexy momma!” to a prospect?

Sometimes when I hear “just be you” I am not sure how that translates in “real” life.  Through-out my life I have heard various “be authentic” messages yet only in the last two years am I beginning to take ownership of this concept. You see, starting at 6 years old I went to my first personal/spiritual development retreat (I still have a heart pin given to me at graduation).  I have always felt an inner agreement about “being myself” yet I have been cautious to act on this idea and even more reluctant to trust in it.

Are you like me? I experience fear and decide to play it safe. Later, I go over conversations in my mind rehearsing my “authentic  me” performance. Come on, we all do this! It is normal.

Well, normal but not all that nurturing for our growth (in all areas of our lives). What I am discovering in taking ownership of my “just be you” lifestyle is that life is really fun, fulfilling and even simple.  Notice I did not say easy.  The fear and self-doubt still show up, now I use them as the green light to take action from my heart and do it my way.

The other day I was on call with a potential client, who was a referral from a long standing client, and after she finished sharing about her and her business my first reply out of my mouth was “Okay, thanks. First I have to say, you are one hot sexy momma for being 67, I am so inspired by your commitment to taking care of yourself!” (During our call she told me she is 67 years old and therefore slow to take on technology.)

Then right way I thought ooooh, maybe I was too excited and should have kept that to myself. I mean really, she is a gorgeous woman and I couldn’t just pass over this amazing truth and start talking about business.  Right?

So, can you guess what her response was? She very confidently said “Yes, I am a sexy momma!” We enjoyed a giggle together and then started talking about her business and marketing needs.

Simply by sharing the “real me” with a new prospect I created a feeling of connection between who I am and who she is.  More importantly I honestly acknowledged something unique and special about her that most consultants or first time business associates would never say!

What I know for my clients is the more they share their unique and special skills, passions, thoughts and perspectives the more interactions they receive on their social media sites, blogs and newsletters.

You can start doing this too! Look at your last newsletter, blog or status update on facebook and ask yourself “What would I have written to a good friend or close relative?” This usually opens your heart and quiets the inner critic. Listen to the answer and take action right away.  Draft some status updates to share this week on facebook or be open-hearted in your next blog posting. When you market yourself from your heart, it opens your audience eyes to see your greatest offerings (and they will want more!).

Leave a comment below and share your journey (or doubts) in using whole-hearted marketing in your business.

Balance…it’s the other white meat

11-a-balanced-life by Americanhell.comExploring life as a mother and a business owner is a fascinating adventure.  I have thoughts racing through my mind daily about finding balance between the many responsibilities that come with these titles in my life.

And just as often there are few, if any actions which satisfy my cravings for the fairness I seek between being a great mom and a successful business owner (not to mention the handful of other hats I wear!).  To be fair I felt this as an employee when I first became a mom; however in my mind the burden of success is higher for business owners than it is for employees.

My desire is to be all I can be in both aspects of my life.  As the years go on I am questioning if this balance can be achieved! So I have decided to search for the answer to this challenge.  Where do I begin?

Be careful what you set your heart upon-- for it will surely be yours.
-James Baldwin

What is Balance? A state of equilibrium or equality of distribution.

What is equilibrium? A stable situation in which forces cancel one another.

What is force? Coerce: to cause to do through pressure or necessity, by physical, moral or intellectual means.

This would mean my desires to be a good mother require me to coerce my desires to be a successful business owner in order to achieve a state of equality between these two desires.  Perhaps it is not balance I seek.

I invested in loving my kids from the day they were born and will continue to do so, without fail, for the rest of my life. I never “balanced” my life, I “optimized” it! - Janet Hanson, Founder & CEO of 85 Broads

While googling "balance" the  majority of the links lead to art & design websites. Every piece of information regarding balance included something about symmetry and asymmetry...now I am on to something!

The Greek meaning of symmetry is to measure together.

In reference to art and math symmetry means: An exact matching of form and arrangement of parts on opposite sides of a boundary, such as a plane or line, or around a central point or axis.

Symmetry is what I am seeking- a wholeness between the opposing parts. For me that means between being a fabulous mom (part 1) and being a fabulous business woman (part 2).   However I can recognize these two parts are only a small piece of the larger picture- back to all those other titles - that creates my life.  I can see this beautiful image- like a mandala that is my life.

Can you relate to this? If so how do you define this sweet spot? Leave a comment on how you create and define "balance" between the priorities in your life.

Unplug to Recharge

Oh! The View!

Recently my family and I took a 3 day camping trip with the goal of relaxing and enjoying family time.  As we were packing for Seward, Alaska I debated on if I should leave or take my work.  Working from home is a blessing because I can do my work anywhere there is an internet connection.  When we go on trips I always bring my laptop with me but this time there was a voice inside my head whispering "unplug yourself, leave your work, unplug yourself". So at the last minute I unpacked my computer and made the choice to unplug for 3 days!  This included my cell phone after we arrived at the camp site.

While driving the 127 mile trip I wondered if it was okay to leave my work for 3 days. What if a client had a social media emergency! How would I fix it without my computer? What if I missed out on an announcement for a new technology? Would people on facebook miss my posts and comments? Then I heard the whisper again "unplug...unplug".  Trusting my intuition I took some deep breaths and shifted my focus on the scenery.

Eventually the urge to check my email, browse my facebook newsfeed and share my experience via status updates faded into the background of mountains, ocean and smore's.  I became present and realized how wonderful it was to turn off the chatter and enjoy the real time chat with my family.

When I returned to my work I was jazzed up and energized for my clients.  Unplugging to recharge is so obvious yet can present as a challenge to efficiency and professionalism.  How do you unplug...or do you even unplug?  Share your ideas now by leaving a comment below.